Challenges of the project exist on several levels, here a few: Finding the sweet spot between economic feasibility and added value Although the 3DMP-Technology is one of the fastest additive manufacturing processes, it is still expensive. We believe that additional value for end customers and the creative sector can be created, yet, pivoting the economic and technical constraints against functional and aesthetic advantages is one challenge. Understanding “creatives” The 3DMP-technology was developed for large industrial metal parts, e.g. for ships or airplanes. For these industrial applications the surfaces of the printed part have to be milled in order to function properly. Yet, the unprocessed artisanal surfaces can be used as an artistic feature in creative segments and distinguish it from other technologies. 3DMP-Living is an internal spin-off that aims to unveil and develop economic business cases for large scale metal print in the fields of architecture, art and design. Compared to other 3D metal printing methods the technology is cost efficient and enables the designer to think on a large scale (up to 3 cubic meters) and create real size objects that are sustainable and functional. This lifts 3D-printing from the status of “prototyping” to the status of “production”. Additionally, it is the only additive manufacturing technology which offers the possibility to combine different metals during the print process.