Data Pitch is a EU-funded open innovation programme around shared data. Data Pitch has set up an innovation space that offers the technical, legal, and ethical infrastructure for organisations owning data to be able to share it safely, securely, and responsibly; and facilitates and nurtures partnerships of these data providers with micro, small, and medium size entrepreneurs to develop new business ideas and co-create value. The increasing ubiquity of computing devices, empowered and connected to each other via high-bandwidth Internet - recording every aspect of life - is driving a new industrial revolution. This revolution is centred around the availability of, and access to, ever increasing amounts of data. In order for our societies to embrace and truly unlock this potential, data must entertain as well as inform. Through artistic approaches, the team wants to expand the reach of data-driven innovation technologies into mainstream cultural, economic and societal perspectives.