CONTENT4ALL stands for “Personalised Content Creation for the Deaf Community in a Connected Digital Single Market” and it is a project financed under grant nr. 762021 within the framework program H2020 of the European Commission. In 2001 the Convention of the United Nations prepared an agreement on the rights of persons with disabilities, which was ratified in 2008. Applying this legislation into the domain of TV, for Deaf people spoken TV content must be represented via sign language, whose production costs are very high. Hence, a lot of broadcasters use subtitling as a convenient solution. But for most Deaf people sign language is their mother tongue, written language approaches as a foreign language for them. Therefore, full accessibility of TV content for the Deaf can only be provided via sign-interpretation. The CONTENT4ALL project aims at making video content more accessible for the sign language community by implementing an automatic sign-translation workflow with a photorealistic 3D human avatar. A low-cost solution for personalized sign-interpreted content creation can address both of these problems, leading to greater accessibility to media content for Deaf users. CONTENT4ALL proposes such a solution to the problem in the short-term, which is also commercializable, and proposes innovations to technologies that can lead to automated sign-translation capabilities in long-term.